---
title: Exhibiting at PerformX Live 2027? Give people a reason to stop.
description: Exhibiting at PerformX Live? NeosCreative designs and builds stands with modular systems, custom fabrication, in-house graphics and installation. Book a call.
---

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3. PerformX Live Exhibition Stand Design & Build | NeosCreative

Insight

# PerformX Live Exhibition Stand Design & Build | NeosCreative

Jody Poulter · 9 November 2026 · 6 min read

Contents

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**Equipment to try. A message people understand. Somewhere to have a proper conversation. A useful exhibition stand starts with what visitors need to do.**

![Visitors trying Pilates equipment on the Balanced Body stand at PerformX Live 2026](https://neoscreative.com/hubfs/IMG_8411%202.jpeg)

Balanced Body at PerformX Live 2026: equipment in use and space for hands-on demonstrations.

[PerformX Live returns to NEC Birmingham on 24–25 February 2027](https://performx-live.com/). If your brand is exhibiting, now is the time to think about how your stand will work.

Fitness is a physical business. Visitors want to try equipment, see how something moves and ask questions about how it would fit into their own facility. Technology needs a demonstration. A promising introduction needs somewhere to become a longer conversation.

At NeosCreative, we design and build exhibition stands around those moments.

Our PerformX Live 2026 projects included **Gym Owners Forum, Dyaco / Spirit, Keepme, Balanced Body, Booty Builder and bsport**. Across those projects, the starting question was the same: what should someone be able to understand, experience and do when they arrive?

## Can you get free tickets to PerformX Live 2027?

Yes. The organiser offers free visitor registration for PerformX Live at NEC Birmingham on 24–25 February 2027. Its visitor form directs non-exhibiting suppliers to a separate registration route, so do not assume free visitor entry applies to that category. If you are attending as a non-exhibiting supplier, contact the organiser to confirm the correct registration route and any applicable fee.

[Check the organiser’s visitor registration form](https://eventdata.uk/Forms/Form.aspx?FormRef=PFX27Visitor) for the latest details before registering.

## Let people get their hands on it

For Dyaco / Spirit, machines were on the floor, connected and ready to use.

That sounds straightforward. But it changes the design brief.

Equipment needs enough room to operate. Visitors need to see where they can step in. Your team needs space to demonstrate a movement and answer questions without blocking the aisle.

A machine placed on a drawing is only part of the layout. The person using it, the person explaining it and the people watching all need space too.

Choose what deserves attention

More products do not automatically make a stronger stand.

On the Dyaco / Spirit space, a display case brought together a selected group of products beneath a simple message: “Get Race Ready”.

The selection gave visitors a starting point. They could understand what they were looking at and why it mattered.

Editing is a design decision. Before filling every available metre, decide which products will start the conversations you want to have.

![Side-by-side design visualisations of the Dyaco / Spirit stand](https://neoscreative.com/hubfs/dyaco.png)

Design illustration: Dyaco / Spirit stand visualisations, shown separately from the completed stand footage.

## Make the message readable from the aisle

Your stand has to introduce itself while people are moving.

What do you offer? Who is it for? Why should someone come over? Those questions need clear answers before a visitor reaches your reception counter.

For bsport, the headline named its audience directly: “Built for boutique fitness studios at every stage”. The screen, counter and meeting table gave the team places to continue the explanation once someone stopped.

A clear audience statement gives visitors a quick way to recognise whether the offer is relevant to them. The layout then needs to make the next step easy.

![bsport stand with audience-focused messaging, screen and meeting furniture at PerformX Live 2026](https://neoscreative.com/hubfs/IMG_8394.jpeg)

bsport at PerformX Live 2026: a clear audience statement, supported by a screen and space to talk.

Show the product in context

Balanced Body’s display combined large imagery, equipment and concise messaging. It gave the stand a clear identity and visitors something to recognise as they approached.

The photographs show people using the Pilates equipment, with room for the team to guide them. That activity connects the message on the wall with the experience on the floor.

Lighting, graphics and structure should help that message reach people. Each should earn its place.

Design for a stand in use

A fitness stand changes as soon as someone starts using the equipment.

People watch a demonstration. They pause to ask a question. Others join them. The layout needs to accommodate that activity while keeping the space approachable.

Booty Builder’s PerformX stand is a useful example of why equipment and people must be considered together. Product placement, demonstration space and the point where your team welcomes visitors all affect how the stand works.

The design needs to hold up during the busy moments.

![Visitors talking beside fitness equipment on Booty Builder’s stand at PerformX Live 2026](https://neoscreative.com/hubfs/IMG_8408.jpeg)

Booty Builder at PerformX Live 2026: equipment and conversations sharing the stand.

## Give the conversation somewhere to go

Some visitors need a quick answer. Others arrive with a project, a purchasing decision or a problem worth discussing. A stand should make room for both.

On Keepme’s space, seating areas and screens supported conversations around its offer. An open approach let visitors see the team and find a place to stop.

![Keepme stand with seating areas, screens and visitors at PerformX Live 2026](https://neoscreative.com/hubfs/IMG_8414.jpeg)

Keepme at PerformX Live 2026: seating and screens arranged for discussions.

Gym Owners Forum brought people together around displays and demonstrations, with overhead branding helping visitors identify the space from the aisle.

![Visitors on the Gym Owners Forum stand beneath overhead branding at PerformX Live 2026](https://neoscreative.com/hubfs/IMG_8399%202.jpeg)

Gym Owners Forum at PerformX Live 2026: an open space for demonstrations and conversations.

Before deciding how many chairs to order, think about the meeting itself. How many people are likely to take part? Will they need a screen? How can the conversation continue while the rest of the team welcomes new arrivals?

## Plan the content before the doors open

The show floor can also be a useful place to record interviews, demonstrations and short explanations.

Your team is there. Your products are there. Your industry is gathered in one place.

If filming is part of your plan, include it in the brief. Consider the background, lighting, sound and where recording can happen without interrupting visitors.

A little preparation gives the camera a purpose and the stand another job to do.

## Exhibition stand design and build for PerformX Live

NeosCreative brings exhibition stand design, production and installation together around what your visitors need to do. For a fitness brand, that might mean trying equipment safely, watching a demonstration or sitting down with your team to discuss a facility.

We develop the concept, layout and visitor experience, then coordinate production and installation with our build partners. The structure, graphics, displays and practical requirements are planned together.

 

- **Exhibition stand design and build:** a layout that gives equipment, demonstrations and conversations the space they need, with a clear route from the aisle into your stand.
- **Modular systems:** adaptable stand structures planned around your current footprint and the ways you may need to reconfigure the space for future events.
- **Custom fabrication:** purpose-built counters, product displays and stand features shaped around your brand, equipment and brief.
- **In-house graphics and printing:** artwork and printed stand graphics considered alongside the structure, so the message is readable from the aisle and useful up close.
- **Project management:** coordination of the brief, programme, production, logistics and venue requirements, with clear points for decisions and approvals.
- **Installation:** coordination of the on-site build, finishing and handover, so your team can prepare the stand for visitors.
- **Event engagement:** planning for product demonstrations, interactive displays and visitor conversations, with space for contact capture and content recording where these are part of your brief.

## Start with what your stand needs to do

 

For PerformX Live 2027, start with four decisions:

 

- What should visitors be able to try?
- What single message should they understand from the aisle?
- Where will the detailed conversations happen?
- What content do you want to leave the show with?

Those answers give the design direction. They also help your team prepare to use the space.

Share your stand dimensions, equipment list and priorities with NeosCreative. We’ll help you plan a PerformX Live stand around the people you want to meet, from the first layout through production and installation.

**[Book a call.](https://neoscreative.com/start-a-project)**

Exhibiting soon?

## Planning a stand? Send us your brief

[Start your brief](https://neoscreative.com/start-a-project)

Keep reading

## More ideas

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![Design brief worksheet for an event or exhibition stand](https://neoscreative.com/hs-fs/hubfs/website-2026/img/design-brief-event-exhibition-article-hero.webp?width=800&height=450&name=design-brief-event-exhibition-article-hero.webp)

Insight

### [Write a design brief for your event or exhibition](https://neoscreative.com/blog_list/write-a-design-brief-for-your-event-or-exhibition)

Write a clear design brief for your event or exhibition: who you are, why you’re exhibiting, what success looks like and what the space ...

![Visitors at an exhibition, illustrating a visitor persona blueprint](https://neoscreative.com/hs-fs/hubfs/website-2026/img/visitor-persona-blueprint-article-hero.webp?width=800&height=450&name=visitor-persona-blueprint-article-hero.webp)

Insight

### [Crafting unforgettable experiences: a visitor persona blueprint](https://neoscreative.com/blog_list/crafting-unforgettable-experiences-a-visitor-persona-blueprint)

Build a visitor persona for your next event or exhibition: why they attend, their goals, experiences and frustrations, with a worked ...

![](https://neoscreative.com/hs-fs/hubfs/BlogImage-V2.jpg?width=800&height=450&name=BlogImage-V2.jpg)

Insight

### [Beyond the Exhibition Stand: Bringing the IAMTN Annual Summit 2026 to Life](https://neoscreative.com/blog_list/beyond-the-exhibition-stand-bringing-the-iamtn-annual-summit-2026-to-life)

Discover how NeosCreative and 5Studio supported IAMTN Annual Summit 2026 at London's QEII Centre with conference, exhibition and event ...

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