The world of creative tenders is a hotly debated topic, with some arguing that they are a necessary evil and others staunchly opposed to the process. NeosCreative fall into the latter category as a seasoned creative agency with over 35 years of experience in the field. They have consistently entered tenders, both winning and losing their fair share. However, they do not agree with the concept of creative tenders.
NeosCreative acknowledges that pitching for business is not necessarily wrong, as it keeps agencies and their competitors on their toes. However, they question whether it is right to spend many days designing an exhibition stand when there is no guarantee of a return on investment. They view the process as an investment of time and energy, which can be considerable over a four-week period. While they take the process seriously, they believe that the investment would be more manageable if they only spent a minimal amount of time. However, this would compromise the quality of their work and reduce their chances of winning tenders.
NeosCreative argues that creative tenders should be replaced with long-term relationships between agencies and clients. In their experience, the best work is produced when goals align and creativity aspirations coincide. They believe that both parties should be fully invested in the relationship, with prospective clients conducting thorough due diligence before making a decision. A successful agency/client relationship should be about more than just the creative aspects; it should also include problem-solving, project management, and budget management.
NeosCreative understands that design is subjective and solely based on the brief given. Therefore, if the due diligence is handled correctly, a prospective client should have full confidence in an agency's ability to produce their perfect exhibition stand. This applies to every budget, from the very small to the very large.
Their driving force for business is to retain clients as they are very hard to win. Therefore, they believe in overservicing existing clients in order to keep them happy. They take pride in creating work that they are proud of, with satisfied clients and a secure team.
In conclusion, while the tender process may continue, NeosCreative encourages prospective clients to consider a different approach. By investing in long-term relationships and conducting thorough due diligence, they can reap the benefits of successful agency/client relationships.