Big River Steel

Big River Steel wanted to stand out at their first European exhibition. NeosCreative designed a relatively conservative exhibition stand, but with a twist. The majority of wall surfaces were LED video walls, synchronised across the entire stand.

The conceptual approach enabled NeosCreative to change almost 80% of the stand surfaces via carefully curated video content.

Visitors almost never saw the same stand when passing by over the three day exhibition. 

NeosCreative strongly believe that a key goal is to cause a passing visitor to pause next to a stand, just long enough for a stand team member to engage and qualify. The Big River Steel consistently achieved this objective on every day of the exhibition.