Net zero by 2050 | Sustainability

The honest position

Most of the footprint is not in our office. It is in what we specify.

We are a design and project management business. Our own footprint is small: one London studio, a small team, and the travel that comes with working across UK and European shows.

Almost all of the emissions connected to our work sit elsewhere. In the materials we specify. In the fabrication our build partners carry out. In the freight that moves a stand across a continent, the power a venue draws during a show, and the crew travel that gets it installed.

That means a commitment to net zero is mostly a commitment about what we specify, and who we specify it with. So that is where ours sits.

The timeline

Nearer dates, not just 2050

2027Baseline year measured and published, covering our own operations and the supply-chain categories that matter: materials, fabrication, freight and crew travel

-30%Emissions intensity per square metre of stand delivered, by 2030, with every project measured

-50%By 2035. The events industry's shared target is a 50% cut by 2030, measured from 2019; we began measuring later, so we reach it later

Net zeroBy 2050, with residual emissions addressed only through carbon removal rather than avoidance credits

Our commitments

Five commitments we can be held to

We measure before we claim

We account for the emissions we control directly, and work with our build partners to understand the ones we influence. We publish what we measure, and we do not claim reductions we cannot evidence.

We design for a second life

Reusable systems over single-use build, modular over bespoke where the brief allows, hire over purchase, and storage and reuse planned in from the first concept rather than retro-fitted at the end.

We choose partners who can show their work

Materials, waste routes and energy form part of how we select our build partners. We expect them to improve alongside us.

We build closer to the show

Fabricating near the venue rather than shipping across borders is usually the single biggest reduction available on a project. Our European partner network exists partly for this reason.

We travel deliberately

We attend installations where our presence changes the outcome, and use remote supervision and local project management where it does not.

Why 2035, not 2030

We would rather publish a date we can defend than one we inherited

The events industry's shared commitment is the Net Zero Carbon Events pledge: net zero by 2050, with greenhouse gas emissions halved by 2030. Most signatories measure that 50% against a 2019 baseline, which gives them eleven years. We are starting to measure now, which would leave four.

We could claim 2030 and quietly miss it. A great many organisations have signed the pledge without publishing a pathway to it. Instead we are committing to the same 50% figure by 2035, with a measured 30% cut in intensity by 2030 on the way there.

We commit on intensity, measured per square metre of stand delivered, as well as on absolute emissions. An agency that halves its absolute emissions while growing has either failed or shrunk; intensity rewards the thing we actually control, which is what gets specified and where it gets built. Both are published, and at 2050 the commitment is absolute.

How we deliver

Governance

Who owns this, and when it is reviewed

This statement is reviewed annually. Responsibility for it sits with Dean Izod, Creative Director, and it was last reviewed on 12 November 2026.

We will publish our measured figures alongside this statement once the 2027 baseline is complete, and we will say plainly if we fall behind a date on it.

If you are assessing us as a supplier and need this in a different form, or need it referenced in a tender response, ask and we will provide it.

Assess the sustainability of your event

Net zero by 2050.The work startswith the next stand.