Armacellturned itsrange intolive demos.

Exhibition stand design for Armacell at Gastech, bringing insulation products and installation techniques into a practical demonstration environment for engineers and technical specifiers.

Sector: Engineering & manufacturing
Services: Exhibition stand
Show: Gastech

Challenge

Armacell needed to present its insulation range to engineers and technical specifiers at Gastech. The exhibition environment had to demonstrate how the products are installed and used, rather than relying solely on brochures or static samples.

Insight

“Engineers don’t trust a product until they’ve seen it installed.”

Creative response

The stand was organised around a product demonstration wall and installation rig. Pipe sections and insulation examples showed the products in context, while screens supported technical explanations. A welcome counter and central discussion area kept the environment approachable alongside the live demonstrations.

Design visual of Armacell's Gastech stand

Second design visual of the Armacell stand layout

Experience

Visitors entered past a white welcome counter beneath a timber frame. A green product wall displayed insulated pipe sections, and a demonstration rig allowed the team to explain installation techniques directly. Screens provided supporting technical content, while a high table created space for follow-up conversations.

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