CMGbuilt a standaround fourexperiences.

Exhibition stand design for CMG at EAGE, combining hospitality, presentations, software demonstrations and Lunch & Learn sessions into a connected visitor experience for the geoscience and energy audience.

Sector: Energy
Services: Exhibition stand
Location: EAGE

Challenge

CMG wanted its EAGE exhibition stand to do more than attract passing visitors. The space needed to welcome delegates, explain its software and encourage longer technical conversations within the time constraints of a busy trade show.

Insight

“Visitors don’t give you an hour. They give you a coffee, then decide whether to stay.”

Creative response

NeosCreative structured the visitor experience around four complementary activities: coffee to welcome, presentations to inform, live software demonstrations to explore the technology and Lunch & Learn sessions to support deeper discussion. Each activity had a distinct role within an open, accessible stand layout.

Experience

The coffee counter created an informal first point of contact. A presentation screen carried the message 'Deeper insight. Confident decisions.', while demonstration stations let visitors see the software in use. High tables and stools supported conversations, and Lunch & Learn sessions provided opportunities for more detailed discussions.

See our exhibition stand services and energy-sector experience.