EUROCONTROL at ATC Global
An open demo area for emerging markets, with a lounge at the rear for meetings
Gilbarco Veeder-Root · Hydrogen Technology Expo
GVRmade hydrogena socialoccasion.
- Sector
- Energy
- Services
- Exhibition stand
- Location
- Hydrogen Technology Expo
Creative response
Play and hospitality, built into the stand: a claw grab machine to draw people in and a hosted happy hour to keep them there.
Experience
Visitors met a green “Welcome | Refuel Here” counter on the corner, beneath a canopy of sky and hydrogen station graphics. A model of a refuelling station sat at the centre for the team to explain, and the claw machine gave passers-by a reason to stop and play. Later in the day, a hosted happy hour turned the stand into a meeting place, with a lounge at the back for quieter talks.
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