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STRYDE's stand at EAGE 2023 in Vienna, with the red hero wall, orange node-planting panel and branded table football

STRYDE · EAGE

STRYDEput thesmallest nodein your hands.

Sector
Energy
Services
Exhibition Stands · Delivery & Production
Location
EAGE Annual, Messe Wien, Vienna

Challenge

STRYDE came to EAGE with a product that is easy to overlook: a seismic node the size of a drinks can, in a hall built around large equipment and large stands. Geoscientists, crew managers and acquisition contractors had to understand, in the few minutes a delegate gives you, that something that small could replace the cables, crews and vehicles of a conventional survey.

Insight

“A node that small only convinces you once you have held it and planted it yourself.”

Creative response

State the proposition once, at hall scale, then hand over the proof. A full-height red wall carried a single line, three plain benefits broke down the claim, product plinths put the hardware within reach, and an orange panel issued an open invitation: have a go at planting a node and see for yourself.

Full-height red wall reading Affordable high-density seismic for any industry, with a screen running the technology at work
The STRYDE Node on a white plinth at eye level
The STRYDE Node deployment backpack displayed on a plinth

Experience

A suspended banner and a full-height red wall carried “Affordable high-density seismic for any industry” across the aisle, with a screen beneath running the technology at work. Along the wall, three statements set out the case: low-cost sensors, state-of-the-art node receiver systems and fast-track data processing. Plinths put The STRYDE Node™ and the backpack deployment rig at eye level, and a sand bed let visitors plant a node themselves while a model acquisition vehicle laid a line alongside. A branded table-football table and a counter of headline numbers kept the corner busy between conversations.

Visitors planting a node in the sand bed while a model acquisition vehicle lays a line alongside
Delegates gathered around the sand bed under the orange Have a go at planting a node panel
Product plinths showing the STRYDE Node, the Compact System and the deployment backpack
The orange counter and stool seating at the front of the STRYDE stand
STRYDE-branded table football table with nodes in place of the usual handles

Results

Hands-onA sand bed where visitors planted a node themselves

One line“Affordable high-density seismic for any industry”, read across the hall

Product-firstThe node, the receiver system and the backpack rig all within reach

Results

Project summary

A product small enough to miss, made unmissable: one red wall, one clear line, and a sand bed where visitors planted a node for themselves.

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