insights

This invaluable worksheet is your compass for writing a clearly communicated design brief, an essential tool for working with creative partners worldwide. It makes sure your creative vision is...

A visitor persona blueprint. Delve into our guide for expert event planning and shape experiences that resonate with the people you want to reach. Download it and plan your events with precision and...

How NeosCreative and 5Studio helped deliver a connected conference, exhibition and networking experience at London's QEII Centre.

This comprehensive document is your guide to building a solid budget for your event or exhibition. Follow each section step by step, add up your sub-totals as you go, and you’ll have a budget you can...

This expertly crafted guide is designed to jumpstart your exhibition planning, offering valuable insights into current trends and common mistakes, with clear and practical steps to get you on the...

Thoughts on the “brand engineer”, AI, and what systems thinking means once a brand leaves the screen

One of the first questions any business asks when planning an exhibition is: how much does an exhibition stand cost? It's a reasonable question, and the honest answer is that costs vary enormously...

Sustainability has moved from a nice-to-have to a genuine business priority for exhibitors across every sector. Procurement teams are asking questions about carbon footprint, venues are setting...

Walking the floor of any major trade show, it's immediately clear which brands have thought carefully about their display — and which haven't. A well-designed trade show display doesn't just look...

An exhibition stand builder designs, engineers, manufactures, transports, installs and dismantles the stand a company exhibits on. A full-service builder also handles everything that sits around the...