A visitor persona blueprint. Delve into our guide for expert event planning and shape experiences that resonate with the people you want to reach. Download it and plan your events with precision and impact.
This worksheet helps you build an authentic, robust and achievable picture of the visitor you most want to reach at your exhibitions and events.
Why are they attending?
Why are they at the show? What problems do they face, what makes their lives difficult, and what’s their biggest challenge?
What are their goals?
What goals do they have, what outcome are they looking for, and what would make their life easier?
Who are they?
Age, location, gender and profession. Where do they go for information about products like yours or the problems they face? What are their typical traits: risk takers or risk avoiders, tech-savvy or not?
What are their experiences?
Where, when and how do they use the product? How do they currently find information about it, and what are they already familiar with?
What frustrations might they have?
What are they worried about, what fears do they have, and what might stop them using your product or service?
“Give your persona a name, a role and a face.”
Bring it together
Add an image, a role and a quick description, so your whole team, and your creative partner, can picture the person you’re designing for.
Example persona
- Newbie Natalie is visiting the exhibition to see what’s new, as she isn’t 100% happy with her current integration provider. It’s also an excellent opportunity to network and meet fellow integration industry associates.
